Exercise your judgement.
Test assumptions, consider competing perspectives, and decide how to move forward when certainty is unavailable.
Leadership Effectiveness AdvisorSenior Executive Coaching
I work with founders, chief executives, and senior leaders to understand how their thinking, identity, and behaviour influence their decisions, relationships, and impact.
Explore senior executive coaching ↗




Senior Executive Coaching
You may be taking on greater responsibility, navigating change, or dealing with something that keeps recurring. We agree what matters to you and work with the situations you are actually facing.
Test assumptions, consider competing perspectives, and decide how to move forward when certainty is unavailable.
Address difficult conversations, establish expectations, and give others the responsibility to deliver.
Understand what happens when you feel challenged or exposed, and how it affects the action you take.
Client perspectives
“Gavin is an excellent coach. I find his professional insight and empathetic approach incredibly helpful. He has a warm and honest approach which is really refreshing.”
“I can honestly say that the work we did with Gavin transformed our business in so many ways. We have benefitted both professionally and personally from his engagement. I would wholeheartedly recommend Gavin to anyone who is looking to transform their business.”
“He understands the unique dynamics of our company and always offers advice that is both practical and impactful.”
“His insight is sharp, his challenge is constructive and his support is unwavering.”
“Gavin is an astute, commercially-driven leader with exceptional emotional intelligence. His forensic approach to addressing complex situations makes him an excellent problem solver.”
Read two anonymised accounts of what began to change through coaching. Coaching in practice ↗
Working with me
You may be considering coaching because something needs to change, or because you want to explore what comes next. We begin with what matters to you, the responsibilities you carry, and what you want from your leadership.
Together, we explore your leadership identity in depth: how you see yourself, who you believe you need to be, and the experiences that have shaped those beliefs. We examine how this influences your judgement, your relationships, and the way you respond when the stakes feel personal.
I offer a confidential relationship in which you can speak openly, question familiar assumptions, and be challenged with care. We connect that understanding to the situations you face, helping you make conscious choices and put them into practice.
I advise founders, chief executives, and senior leaders while running my own business. I bring that continuing experience of responsibility to our work, alongside professional coaching expertise and my unique Leading Unmasked approach.
Explore how we would work together ↗My unique Leading Unmasked approach
You can be experienced, capable, and successful, yet find that certain moments affect you more than you expect.
A colleague questions your decision. Hours later, you are still defending it in your head, wondering what they now think of you.
You reach the goal you worked towards. The satisfaction is brief. Soon, you are measuring yourself against the next result.
A difficult conversation keeps being postponed. You understand the issue, yet the possibility of disappointing someone makes it hard to begin.
In coaching, we explore why these moments carry such weight: what they seem to say about you, where those meanings come from, and who you feel you need to be. My unique Leading Unmasked approach helps you question beliefs that have become part of your identity and develop greater freedom in how you lead.
Explore my Leading Unmasked approach ↗The free Mask Assessment
I use the term Mask for a learned identity that can shape your thoughts, feelings, and behaviour when something feels personally at stake. It can become so familiar that you mistake it for who you are.
The assessment offers a starting point for exploring your own patterns. Use your summary results to reflect on what feels familiar and what you would like to understand more deeply.
Take the free Mask Assessment ↗Around 10 minutes. Summary results included. No discovery call required.

The complete book · Free digital edition
Unmask the Confident Leader Within
You can have the experience and the achievements, yet still hear a voice telling you that you are not good enough. In my first book, I share my own experience of that voice and explore its influence on confidence and leadership.
Complete original 2023 edition, in PDF format. No payment or discovery call required.
Start with a conversation
Tell me what is happening in your leadership and what you would like to develop or change. Together, we’ll explore whether coaching with me could help.
You don’t need to arrive with a clearly defined goal.
30 minutes. Confidential. No charge or obligation.